Possibly my favourite advert so far this year, maybe even last year too! I have a special soft spot for Wales as my Grandparents live there and it's where I spent most of my childhood holidays. I think this advert captures this beautiful country perfectly, it is such a contrast from other holiday ads. I love the use of type to compliment the touching and real film style. And what's more, Weiden and Kennedy have totally hit the nail on the head, understanding their audience down to a tee.
This ad is also backed up by a great blog which actually gives details of the places shown in the ad and how to go there. The Horse riding and converted barns are just round the corner from my Grandparents!
Maybe I'm a little biased, but the sign of a good advert is to evoke a reaction and this makes me tingle!
