Droga5 is an agency which I came across in Campaign over summer. The company was set up by Dave Droga, an Australian, and they currently have an office in Sydney and New York. They work a lot with charities and on political and government campaigns. And they don't specialise in any particular media or visual style.
This is a link to work they did for the Obama Campaign in America which is everything that you wouldn't expect it to be. It's quite controversial and I have to admitt when I first watched it I was surprized something like this had been created for politics. I guess I always thought of America as being behind the UK when it comes to forward thinking, especially in Politics, but I actually think they are way ahead of us in terms of innovation in their voting campaigns. This campaign is based on great problem solving and it feels so much more honest (even if it's still a political ploy deep down) than anything I have ever seen in Britain. I have been getting really interested in political work lately, and am thinking or changing the slant of my essay to research further into this area.
Droga5 is an agency which I came across in Campaign over summer. The company was set up by Dave Droga, an Australian, and they currently have an office in Sydney and New York. They work a lot with charities and on political and government campaigns. And they don't specialise in any particular media or visual style.
Below are some posters done for Unicef 'Tap' water campaign that went across print, viral, web and much more.
''My objective isn’t to build the biggest agency in the world or the most creative agency in the world—I want to build the most influential agency in the world.When I first launched the agency three years ago, I made a statement that I think people thought was just a throwaway thing, but I really meant it. I want us to get involved with things that matter.''
Dave Droga
To end up working at an agency with similar values to this one would be an amazing accomplishment for me!
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