I recently came across this ad campaign by Leo Burnett for Shelter homeless charity called House of Cards. They commissioned 52 artists to design a card and then had a big exhibition in London, auctioning off the originals and selling packs of the cards. I think this is such a good idea for pro-bono work - it's fresh and different and not just a typical charity ad, but raises awareness and probably raised a lot of cash too. These are some of the cards below:
Vivienne Westwood
Rankin
Polly Morgan
Marc Quin
Gillian Wearing
David Bailey
Damien Hirst
Boo Ritson
Alexandre McQueen
Antoni and Alison
And here's a link to the TV spot - not as good as the commissioned cards I don't think, but the whole campaign links nicely together!
http://www.youtube.com/watch?v=QsY2EVQZ5ek
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