The Cooperative

This new advert for Cooperative is a little epic for my liking, however, it certainly caught my attention.  Made by TBWA Manchester, it's actually very clever, perfect timing for that new year buzz of fresh starts with cleverly placed nostalgia.  I imagine there are a lot of things people get pretty fed up with - the commute, the kids, the daily grind, but is food shopping one of them? does anyone pay for parking at a supermarket? Is shopping at the Cooperative really going to stop that?

I'm not convinced.