Tuesday, 5 April 2011

H and M Spring 2011

I've recently started seeing these ads on TV and 40D and I love them.  At first I couldn't put my finger on why, but then I realised that the ad is a take on changing room antics.  This concept is so subtle yet so effective - it captures that private moment in the changing rooms, that feeling you get when you find something that you know looks great on you, that little smile to yourself when you look at the price tag and its affordable!  It also really shows off the details of the clothes, yet is short and memorable.

No comments:

Post a Comment