Thursday, 3 June 2010

Fold magazine

Helen Butterworth, Maaya Lad, Alison Buckley and myself have been working on an ongoing project this term to redesign the student magazine for the new Art school and the recent rebrand.  We felt there could be a much better format and purpose to a magazine for the art school, and chose to focus on showcasing student work and providing tailor made reviews and listings about the art cultural scene in Manchester.  In this day and age, there has to be a reason for print so each magazine would showcase a students work, giving out a free limited edition poster of the work each month.  We also designed a website where more content would be uploaded and the chance for people to upload there own inspirations and reviews, as well as creating an online gallery for students to showcase their work, see other peoples work and get together for collaborations.  We called the magazine 'Fold' - a simple action that every art student takes, which we developed into a logo and concept for the design.  Each cover cleverly folds back, creating the logo and revealing a sneak preview of the poster underneath. 

As well as designing the concept, branding and website for the magazine, we also designed promotional material including flyers, posters and and ambient campaign of triangles.

We hope to do a run of the pilot issue to give away during the degree show so watch this space!

Final Posters: Voter engagement

Here are my final Voter engagement posters!


Browser and Choice website

So, one task in paticular I have been putting off for literally weeks is designing a website to go with my Browser and choice campaign promoting browsers.  The initial part of the project was the creation of a fake 'estate agents' window to capture people's attention, and then lead them to a website where they can learn all about browsers, find the one that's right for them and download it!

Here's a few great websites I've been looking at for inspiration, not only great concepts, but innovative ideas about what websites can offer and how they can take you on an experience.

Below are images from 'read a book at work' website (which is no longer available) a campaign by a New Zealand agency for the council to encourage people to read more.  Basically, they released loads of e-books for free but designed them as windows desk tops and power point presentations so you don't get caught out by your boss! genius!

My website is all ready for my portfolio now =)

Monday, 31 May 2010

Teen pregnancy

Last but not least... Issue # 3 Teen pregnancy!

The quality is somewhat distorted by the jpeg-ness, but I think it's almost there!  Again, any comments would be greatly appreciated!

Final project: Voter engagement

Uni is so close to being over I can taste the freedom and it's not doing me any favours for trying to finish my last project (coincidentally the one I hope to put in the degree show so I suppose I better get a move on!)

After much development these are the final mock ups of two out of my three posters based around encouraging people to vote.  I wanted to come at this subject from a slightly different angle, so I took what I found in my research, which was that many young people do have strong and valid opinions about issues that effect us, it's just that they never make the link between that and who you vote for in the general elections.  My concept is based around taking some of these issues including teen pregnancy, the war in Iraq and benefits and reminding people that it is stuff like this we are voting for - not personality, or class but policies that will and do effect our everyday lives.  I hope that this would help spark a connection to politics in people's minds and remind them they probably already do have an opinion and can use this to vote.

My posters are designed to work both ways up to achieve this.  The same image, looked at from a different perspective, through different eyes, can mean something different to different people.  It's the right to this difference that makes this country a democracy, and should be something worth voting for!

I've tried to keep the style as simple as possible to make the image work both ways and not over complicate it.  I'm not sure if the cream on the money background is strong enough to stand out next to the blue on the gun or if the shading is quite right on the piggy bank yet....

I feel something is still missing but I can't put my finger on it!  I know everyone says please let me know what you think on here, and no one ever does... but I would really appreciate some feedback and comments on whether or not this is working or any changes you can spot??

Please help =)