Stonewall Election Postcard 2

Randomers

Here's some more, not really related but lovely never the less, things that I found on my library day. I read every issue of Flux, Creative Review and ID, a lot D&AD annuals and numerous other books about graphic design and advertising. I'm not sure what directly influenced me, but I came away with a lot of new ideas so it was a day well spent!

Bad Typography is everywhere/good typography is invisible

A campaign by JWT Singapore for WWF. i'm not sure how well you can see this but the tagline is 'it's your turn now', this has inspired me a lot for my personal project.

Another one by JWT, India. Campaign for Levi's low rise jeans... Love it, this is exactly the kind of stuff I adore - its so simple, bold and clever, no over doing it, no trying to hard, just here's a clever way of showing you our product.

Garbarz and Patner, Hamburg, never heard of them before but I like this ad it reminds me of Jessica Haggy's work.

random book cover, don't know who designed it.

poster by Paul Sahr - exercises in futility

random again

Posters by Big Ant International - very nice! won a gold pencil for design apparently.

I like the style of these posters for sunsilk, very different from the normal glossy hair ads it would certainly cut through the shiny, fake, photoshopped women plastered all over most magazines for me!

Some nice posters for the museum of childhood in London.

Research: Personal project

I spent the whole day in the library on Monday desperately trying to get some inspiration for my personal project. As I am very poor (and environmentally conscious ;) ) I thought it would be a much better idea to put stuff like this on here so I don't waste ink paper and money printing it out. I'm not substituting my sketchbook, there's still plenty of work in there but I despise cutting and sticking and typing is quicker than writing so this way I get the best of both worlds. I put so much stuff on here I am sure no reads it, but really it's just for me - it's a good way to store all the images I find so they're not clogging up my memory and I can organise them and look back at them easily. Plus I hope when it comes to the journal it will seriously cut down the amount of work I have to do! =)

This stuff is some previous political campaigns I found - judge for yourself!

These are some nice posters for an exhibition that was on at the British Library about voting. It's interesting that they've gone for a pretty harsh angle - I think this was probably great for an exhibition, attracting people who are interested to go and look, but I don't think such a directly negative approach would stop most young people in the street. I am a firm believer that the best campaigns let the reader come to the negative conclusion in their own mind and time and allow them to choose to act, just planting the seed, rather than shoving shock, angry, parent like messages down their throats. Add a little bit of wit or cleverness and you've got the perfect campaign in my mind!

Interesting!

This is the Conservatives new motif at the moment. Not much to say really, it's pretty generic and generally awful.

The conservatives certainly like to kick up a controversial fuss don't they! this is truly terrible, do people actually take notice of these things? Scare tactics to get people to vote is pretty low in my opinion.

At least this ad suggests they're trying to try something new and there is some style behind the idea.

This is probably one of the most recognised political adverts of all time... it's a great play on words, but it still doesn't say anything about the conservatives and you wouldn't get away with that overlapping these days! Or then again, maybe you would on political advertising!

Lacking inspiration

Trying to get back into work after a little too much Christmas spirit is proving very tricky!

I have gone through the motions of the research but now I just can't get an idea... I think I want to do something that highlights the different perspectives that people can see the same thing from - hence the work i've been looking at below.

The brief specificly says that the postcard is to be politically neutral, so it got me thinking that there are so many different views and opinions, and they are all valid, what the design needs to do is awaken the passion to stand up for your opinion, and remind us that you can make a difference.

I hat it when you know exactly what you want something to be like, but you haven't figured out how to do it yet!!

Personal Project Introduction...

This is the brief I've decided to work on as my personal project. Since I found out we were going to get to choose our own brief I already had in mind that I wanted to work on something to do with persuading young people to vote in the up coming elections. Then this came a long and bamb I'm away, don't even have to write the brief myself!

CAN YOU DESIGN A WINNING ELECTION VISUAL FOR STONEWALL?

A bit about us

􀂃 Stonewall is the leading national charity campaigning for equality for lesbian, gay and

bisexual people across Britain. We were founded in 1989 and have offices in England,

Scotland and Wales.

􀂃 Our parliamentary and lobbying work is still important but our activities have grown

considerably in recent years. We run a high-profile campaign to tackle homophobia and

homophobic bullying in schools, Education for All, and run a successful youth volunteer

programme.

􀂃 Members of our major employment programme, Diversity Champions, include American

Express, the BBC, government departments, the British Film Institute, Coca-Cola and the

Army. We produce groundbreaking research into issues like women’s health, homophobic

hate crime and discrimination in sport.

􀂃 Visit www.stonewall.org.uk for more info.

What we’re looking for

The next General Election must be held no later than Thursday 3 June 2010. Stonewall wants

to produce an eye-catching design to be featured in postcards and viral messaging to

encourage people to register and use their vote.

We’re looking for an innovative and dynamic design. This competition offers

upcoming graphic design students a chance to showcase their skills and have their

work reach a large audience.

As a registered charity, Stonewall is politically neutral and works with the all the major political

parties and so the design must not be biased towards one party in particular.

The design will be seen by Stonewall’s thousands of supporters and key contacts and turned

into a viral campaign which will be used to reach the large numbers of people who are keen

to be kept updated on Stonewall’s work across the country.

What’s in it for you?

The winner of the competition will receive £250 worth of vouchers for Magma Books

(www.magmabooks.com) as well as seeing their design showcased to thousands of people

across Britain in association with a leading charity.

And credit where credit’s due… The winning designer’s name and college or university will

appear on the design.

The task

We’d like you to design a standard A6 postcard (105mm x 148mm) to encourage people to

vote in the upcoming elections. The postcard should appeal to a wide range of people,

including young people and professionals.

It is essential that the design is politically neutral. We will not consider any entries

that explicitly or impliedly favour one party over another.

Once created, we’ll incorporate the Stonewall logo (above) into your design. If you would like

to include the logo yourself, contact Camara Chambers (camara.chambers@stonewall.org.uk)

to request a high resolution version of the logo. Please note that apart from the colour the

logo should not be altered or modified in any way.

How To Enter

The competition is open to current students studying Graphic Design or a similar course in

England, Scotland and Wales.

Designs should be submitted as high-resolution, print ready artwork and in JPEG or PDF form.

One of the most important conditions of the competition is that the entries must be entirely

the work of each entrant. No stock images, clip art or any other ‘borrowed’ items may be

included, with the exception that commercially available fonts may be used.

Entries should be sent by email to camara.chambers@stonewall.org.uk with the subject line

“Stonewall Design Competition”. Please include details of your name, address, phone number

and the college or university you are currently studying at.

All entries must be received by 5pm on Monday 11 January 2010. Late entries will not

be accepted.

The designs will be considered by a panel of judges and the winner will be announced on

Friday 22 January 2010.

If you have any questions, please contact Camara Chambers by phone (0207 593 1861) or

email (camara.chambers@stonewall.org.uk).

We look forward to receiving your designs!